Designing Surveys: A Guide to Decisions and Procedures (Undergraduate Research Methods & Statistics in the Social Sciences, 464)

Product Description pThe strongSecond Edition/strong of strongDesigning Surveys: A Guide to Decisions and Procedures/strong accounts for changes in telephone, Internet, and email surveying and provides a more comprehensive treatment on questionnaire testing. Despite changing technologies, however, the principles of scientific survey design remain unchanged, including the selection of the sample, the writing of questions to solicit an unbiased response, and the ethical treatment of human subjects. This new edition addresses these issues in the context of new and emerging technologies and their rela
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